Saturday, April 4, 2009

Ministry's new PR man

ZV
The Sports Ministry will soon have a proper media and corporate communication team to handle its public relations and probably manage perceptions! The man tasked to project a positive image for the Ministry is journo-turned-blogger Zukri Valenteno. The former Bernama and the Sun reporter and Press Secretary to two Information Ministers is currently in Kluang attending the initiation course. He was once the Chief Executive Officer of FA of Malaysia's marketing arm, Malaysia Super League Sdn Bhd. If Azalina Othman Said had someone in ZV's calibre to tackle the media between 2005 and 2007, the Ministry's reputation would not have taken a battering I guess! All the best to ZV!

15 comments:

coretan_khalayak said...

buat kawan - kawan,
berhati hati dengan bakal PR KBS @ ZV ni,
anda boleh baca kata-kata aluan dari saya untuk bakal PR KBS ni di sini,

http://coretankhalayak.blogspot.com/2009/04/zukri-velenteno-ministrys-new-pr-man.html

coretan khalayak
jb

monyet = monkey
beruk = ape

nstman said...

Cronyism at work again. I was expecting the Loose Cannon to get the job and put into practice his plans. Valentino is just another dyed-in-the-wool functionaries who will see nothing, hear nothing, say a lot of things good about the ministry. Sports is sinking deeper into the abyss.

Anonymous said...

Brudder Loose, if you had bothered to read the ads adn the media report, you would have known brudder that zukri is one 25 individuals from the private sector who was appointed by the Civil Service Commission on April 1 to head the Corp Comm Divisions of the various Ministries. Each and everyone of them, from various background and number of years of experience, are expected to re-position their respective Ministries within a two-year period. It is hoped that all of those "chosen ones" will put the civil sector in better light. Their basic starting salary? RM7,253.91...that good money brudder

nstman said...

With due respect to Valentino (I hope he is not a distant relative of twenties lothario Rudolf Valentino) and his ilk, being appointed to various ministry jobs is a given for selfless service. Balls. These people are given cushy salaries ranging from 7k onwards to smile and give press releases to sycophantic newspapers, extolling the virtues of the various ministries and painting glowing pictures of their respective ministries' achievements. This is sickening. Any mutt can do the job. Azalina surounded herself with so=called media experts (god knows how she defined experts) to make herself look good and important. Her so-called experts, as we know, in the end turned out to be down-and-out journalists, or journeymen (as Americans call has-beens). Millions have been wasted on these mutts who pose as spin doctors. Welcome to the club, VAlentino. By the way, the club of experts is headed by Dhaliwal and Tony Mariadass, two of the greatest journalists the hitherto venerable Malay Mail ever produced. Cheers from Tanjong Rambutan Pub.

peon Imigresen said...

mula-mula aku ingat ZV ni budak-budak nakal macam aku juga. Standard tulisan dia 2x5 macam aku yang hanya peon ni jer.

orang maybe tak kisah dgn aku sebab aku peon. Tapi ZV ni rupanya bekas CEO. Ishhhh... tak sangka

Anonymous said...

RM7k? banyak tu gaji, standard pengarah bahagian kalau ikut struktur gaji JPA. dah macam bawah sikit daripada guru besar jugak tu, DG48...ka DG52. Patut KKK (ketua komunikasi korporat kena bagi lebih, standard JUSA C, satu pangkat dengan ketua pengarah dan bawah sikit daripada KSU.

rizal hashim said...

coretan khalayak and nstman, i seriously think ZV must be given the chance to prove himself.

He is not a greenhorn in the media business. If his advice is well received by the KSU and the Minister, expect the Ministry to go on a charm offensive!

Peon Imigresen, let's wait and see. Don't prejudge ZV.

Anonymous said...

saudara rizal,

selepas membaca apa yang dicatatkan oleh coretan khalayak, memang saya setuju yang valenteno nie tak mampu untuk memikul tugas dengan baik.

bayangkanlah, baru dikutuk sikit dalam blog ni, terus melenting macam dia sorang je yang terer.

apa jadi nanti kalau pakat tukang pukul kat media tu mula hentam dia? dia nak berperang dengan sumer orang?

orang kata, bahasa mencerminkan peribadi...kalau dah guna bahasa yang kasar cam tu, u ingat dia boleh berbudi bahasa ke bila wartawan hentam nanti? apa yang dibuatnya nanti ialah sebarkanlah pulak citer yang kononnya wartawan ada agenda la, memang tak suka dia la dan macam-macam lagi, tapi langsung tak nak cermin diri sendiri.

yang bro rizal nak pertahankan dia ni, apahal? ada apa-apa ke?

sang keleput kelepet

rizal hashim said...

Sang keleput, luahan ZV dalam blog ini sekadar mempertahankan dirinya. Saya percaya ZV akan bertindak atas nama dan kepentingan kementerian selepas ini.

coretan_khalayak said...

selamat maju jaya ZV :)

Anonymous said...

apa? gaji 7k je?
for an important position like his, 7k is ciput beb.

peon tempat aku gaji lagi besor.

blogger botak

Anonymous said...

The rakyat will decide on ZV's performance...when we vote. Astalavista baby !


For the Game. For the World.

Anonymous said...

nstman,

u must be some kind of expert. maybe too much of an expert thats why u r out in the cold! get real. u hardly know the man! u hve oo much axe to grind thats y even the nst dont want U.

your ex colleague

Anonymous said...

gaji 7K byk ke?
aku bukan ceo/pengarah mana mana company..
7K tu normal pay bg kuli mcm aku..
tp kalau 7k + side income tatau la..
ceo 7k? iskkk..

Kama said...

Belum apa-apa lagi dah dikutuk kawan tu. I think everyone deserves a chance to prove his/her worth. apa dah jadi dengan kita semua?