New car, little budget. Arguably the continent's most successful rally motorsport driver, Karamjit Singh is excited with the prospect of driving the Proton Satria Neo Super 2000 in the upcoming FIA APRC Asia Cup which will be contested through three countries, Malaysia (Aug 14-16), Indonesia (Oct 2-4) and China (Nov 13-15).
But he has a problem. Karamjit is short of cash. He is now seeking advertising and promotional budgets to cover the cost of his personal equipment, travel expenses, hotel accommodation and professional fee to secure this drive.
Karamjit and his team are offering limited livery and advertising space on the competition car and his personal driving attire to corporations in return for a small advertising budget investment.
Partners, according to Karamjit and his team, will substantially benefit from the media publicity that this professional team will undeniably garner.
As such, Karamjit is offering a partnership plan to suit any marketing budget or advertising strategy and invites corporations to forge an alliance as associate partners to enable him to compete in the Asia Cup.
Sponsorship amount required is as follows:
Rally Malaysia RM 80,000
Rally Indonesia RM 100,000
Rally China RM 120,000
Total amount required
Automotive expert Paul Tan has written quite extensively on Karamjit and his difficulties in sourcing for sponsorship. Read here and here