Finally the Professional Footballers' Association of Malaysia (PFAM) will be launched. Its reason for being is to protect the interests of the players and provide a shoulder to cry on, if ever they need one. To be launched during a buka puasa session in Shah Alam on Thursday, PFAM's tagline is For the Sake of the Game. PFAM is run by former FA of Malaysia head of the international department, E.R. Subramaniam, as the general secretary.