Tuesday, December 18, 2012

90 seconds to Anfield, via Youtube

Picture taken by Liverpool fan and Astro Arena football commentator Haji Zainal Abidin Rawop

Recently loose cannon was cordially invited by a friend to attend a hi-tea session hosted by Liz Kamaruddin, Corporate Affairs, Country Head and Dominica Chin, Head of Brand, Sponsorship and Sustainability of Standard Chartered Bank Malaysia Berhad. Surely many of us are aware of Standard Chartered's role as Liverpool's main sponsor.

Among the members of the press who attended the hi-tea were those who support teams other than Liverpool.

Liz explained the bank's PR campaign to co-incide with Liverpool's visit to these shores in mid-2013, which includes a digital competition offering football fans the opportunity to watch Liverpool at Anfield,

I said by then Brendan Rodgers might not be at the helm of the former European giant.

The media will be offered a different route to Anfield, by sweating it out. My chance of boarding the plane to Anfield is virtually zero, considering I am in no man's land, not being a permanent staff of any organisation. Thankfully Harian Metro's assistant sports editor Azahar Taib, a hard-core Liverpool fan (seated on loose cannon's left) and I grabbed the opportunity to visit Anfield 10 years ago, while covering the Manchester Commonwealth Games in 2002.

If my creative juices are flowing between now and January 23, 2013, I might be tempted to try my luck though! Read the story below.

Loose cannon, lighter by 20kgs then 


Win a chance to catch Liverpool FC live!

KUALA LUMPUR, Tuesday, 18 December 2012: Standard Chartered Bank Malaysia Berhad is launching an exciting digital competition to reward football fans with the opportunity to watch Liverpool FC play against Tottenham Hotspur live at Anfield in March 2013.

All fans need to do is to post a video no longer than 90 seconds on YouTube on what football means to them. Interested participants will need to have a valid YouTube and email account and be aged 18 years and above to qualify for this competition.

They can upload their film by submitting their URLs to the ‘90 Seconds to Anfield’ YouTube channel via: youtube.com/90secondstoanfield.com from 17 December 2012 till 25 January 2013.

Winners will be announced on 31 January 2013 through the YouTube channel homepage and/or via email.

The grand prize winner will walk away with two Centenary Stand tickets with match hospitality for the Liverpool FC vs Tottenham Hotspur game, with an all-expense paid trip to Anfield including economy flight tickets and a two-night accommodation stay.

In addition, the winner will be provided spending money of £500 for the trip. Malaysia is currently the only market to enjoy this competition for six weeks, given the country’s high propensity and support from its football fans.

Thereafter, the competition will be expanded to other markets. Malaysian fans will also be eligible to enter phase two of the competition.

Standard Chartered Managing Director and Chief Executive Officer Osman Morad said, “We know that Malaysia has a large football following.

"We understand what it is to build and sustain relationships, which is why we wanted to bring the excitement of the football season to Malaysians, especially to the loyal fans of Liverpool FC by bringing the magic of Anfield a little closer to them.

"The ‘90 Seconds to Anfield’ digital competition is the first of many programmes we have lined up from December all the way to July 2013, to give out some 10 tickets to Anfield to Malaysians.”

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