Friday, May 1, 2009

SMS your sponsorship

AirAsia supremo Datuk Seri Tony Fernandes turned 45 yesterday and what did he do? The hockey lover gave a generous donation amounting to RM500,000 to the Malaysian Hockey Federation (MHF) apart from agreeing to become the title sponsors of the 8th Asia Cup in Kuantan next week. The seven-team competition, shifted at the last minute to Malaysia after Dubai pulled out due to economic reasons, is now called 8th Asia Cup.

Shortly after his speech, the whole room sang Happy Birthday to Tony. Kudos to AirAsia. Having sponsored ManYoo and English referees, they are now giving something back to Malaysian sports as partners to the Olympic Council of Malaysia, a bit-part sponsor of FA of Malaysia, Squash Racket Association of Malaysia (SRAM) and now MHF.

According to MHF president, Tengku Abdullah Sultan Ahmad Shah, the deal was sealed through a text message to Tony.

"AirAsia sponsoring the Asia Cup, don't you think it rhymes?" asked Tengku Abdullah during the Press conference. Tengku Abdullah gave credit to his private secretary, Datuk Zainal Abidin Abu Bakar, for his behind-the-scenes contribution in making the sponsorship a reality.

"There's no exaggeration on that sms part," said Tony. "But I imposed a condition to His Highness, that I be appointed as a member of the MHF committee."

He added: I've always been a hockey lover since I watched the 1975 World Cup as an 11-year old" and pointing to one of the guests, Asian Hockey Federation (AHF) Tan Sri P. Alagendra, as someone who used to give him free tickets to watch the matches.

Partners to OCM, England referees, ManYoo and now MHF

Jaap Suyk (second from left) promises to give MHF a cut out of the total income earned by from the pay-per-view concept introduced by the website

MHF also launched its official website and signed an MoU with, granting the latter the internet rights to broadcast and provide live feed of matches held under MHF's auspices. Hockey Asia Sdn Bhd was represented by the husband-and-wife team, Jaap and Rita Suyk.


Anonymous said...

welcome to the zone tony.

for the game. for the world.

Anonymous said...

Salam Rizal
I believe Siti Safiyah juara masters dunia tenpin bowling wajar mendapat perhatian dalam usahanya mengharumkan nama Malaysia di bidang sukan.
Sayang beliau sendirian hanya di bantu nama Persatuannya sahaja.

memohon saudara Rizal menulis tentang bintang bowling baru Malaysia ini.


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