Thursday, June 21, 2012

evoSPEED and Semua Boleh Bolt

PUMA is proud to introduce evoSPEED, the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all PUMA sport categories.

Inspired by Usain Bolt - the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf and indoor sports.

evoSPEED will be available from end of July in Malaysia. Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed.

For the first time in PUMA’s history, the classic Formstripe has been changed and a new lightening version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.

The evoSPEED styles will be worn by PUMA’s key athletes in running (Usain Bolt), football (Sergio Aguero and Mario Gomez), motorsport (Fernando Alonso) and golf (Rickie Fowler) this summer and beyond.

Meanwhile in Malaysia, evoSPEED styles will be seen on national players Khairul Fahmi Che Mat, Baddrol Bakhtiar, Mahalli Jasuli and Hazwan Bakri (Football). Called Semua Boleh Bolt, the Malaysian campaign will kick off in Puma Malaysia’s Facebook fanpage with a surprise from Puma friends. Do Like the page and get the latest update and promotions this month and find out how to stand a chance to win a giant evoSPEED shoes!

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