The Malaysia-centric round-the-clock sports channel is going to be called AstroArena on channel 181.
Local production house Peninsular Digital tasked by the Olympic Council of Malaysia to produce the programmes have apparently succeeded in sourcing for the RM20 million required to run the channel.
The man behind it, it seems, is the son of a famous judge.
It was last year that the OCM signed a joint venture agreement with the production house to establish a dedicated Malaysian TV sports channel with Astro as the platform.
The idea is to provide OCM's affiliates an avenue to promote their respective sports and activities over a channel that is similar to Astro Supersports, ESPN, Star Sports and Eurosports. The new channel is set to feature daily sports news, live telecast of sporting events and talk shows. The big difference is of course it will feature the likes of Nicol David, Esther Cheah, Lee Chong Wei and Safee Sali instead of Cristiano Ronaldo, Roger Federer and Lewis Hamilton.
I was told it was supposed to be launched last month. I wonder what's holding them back! There is also a call to have a dedicated radio sports channel. Is that feasible?